§ About, the longer version

Engineer by training, designer by seven years of shipping.

Senior Product Designer based in Delhi NCR. I ship at scale: payments, gamification and AI tooling for B2B and B2C audiences. I lead design systems that hold up across brands, prototype in code so engineers stop guessing, and build the agents and Figma plugins that make my own team faster. Currently designing 6labs.ai at BlueStacks.

Role
Senior Product Designer
Base
Gurugram · Delhi NCR · IST
Years
7, since 2019
Status
Open to Senior / Lead roles
Ziaul Islam28.4595°N, 77.0266°E

01 On duty

Engineering background, design fluency.

How I work
Prototype-first, agent-augmented. I build the rough edges in code and Figma plugins, then harden the parts that stick.
Closest to
Engineering and analytics. The seam between what gets built and what gets measured is where I spend most days.
Operating mode
Solo on 0 → 1, lead on 1 → N. Comfortable presenting to founders, mentoring juniors, and negotiating scope with PMs in the same afternoon.
Credentials
HFI Certified Usability Analyst · B.Tech, Computer Science Engineering · self-taught the rest.
Tools
Figma and plugins, React / Next, Claude Code and Cursor for prototyping, BigQuery and Looker for the analytics half.

02 Off duty

The other half of the day is just as opinionated.

  • Gaming

    Battlefield 6, CS2, Rocket League, Elden Ring, Black Myth: Wukong. Competitive when the squad is online, single-player when it isn't.

  • Anime

    Slow stories, loud feelings. Character over plot, atmosphere over arc. Frieren, Mushishi, Vinland Saga.

  • Sports

    Cricket loud, football louder. Every weekend the fixtures line up.

  • Travel

    Boarding-pass curiosity. Carry-on only, plans loose, return tickets optional.

  • Reading

    Hacker News rabbit holes, design-engineering newsletters, and threads from people in tech and design I trust.

03 Things I believe

Five rules I keep re-learning.

  1. 01

    Clarity is a design decision. If someone needs a tooltip to understand it, it isn't done.

  2. 02

    The best design system is the one the team actually uses.

  3. 03

    Prototype in code when the interaction matters. A static frame lies.

  4. 04

    Constraints are a feature. Unlimited options produce mediocre outcomes.

  5. 05

    Ship, measure, iterate. The first version is a hypothesis.

04 Career, briefly

Agency, service, product, 0 → 1.

The interactive version lives on the home page slider.

  1. 2025

    Lead / sole designer

    6labs.ai

    AI gameplay analytics from idea to 12 paying studios. Built the AI-native design workflow the team runs on.

  2. 2024

    Senior Product Designer

    BlueStacks / now.gg

    Promoted March 2024. Design System Officer across four products. Moments work seeded what became 6labs.

  3. 2021

    Product Designer

    BlueStacks / now.gg

    Ten surfaces on the App Player. Payments SDK, Ads, Cloud, then Float, nowStudio and the gamification stack.

  4. 2020–21

    Contract Product Designer

    Amway India

    Redesigned the app and website for sellers and buyers. Led the design system on a two-designer pod.

  5. 2020

    UI/UX Designer

    Ikokas Digital

    Client work across IT and fintech. Earned the HFI Certified Usability Analyst credential in December 2020.

  6. 2019

    UI/UX Designer

    Alpha Agency

    Started in brand identity, moved to redesigns across B2B and B2C, from SaaS products to interactive portfolio sites.

05 Contact

Let's build something useful.

Hiring for a Senior or Lead Product Designer who ships? Write, and I will reply within a day.